From Feature to Signal: How an ICP Becomes Searchable
An ICP is only useful if you can find the ideal customers again. "Company in growth" is correct as a characteristic, but …
Replacing gut feelings: Using AI to sharpen the ICP
Most sales teams in SMEs know their customers - or so they think. If you ask, the ideal customer profile often sounds li …
How I Identify the Right Contact Person for 200 Target Customers in 3 Minutes - Part 3 of 3
Introduction You now have 200 qualified target companies. Prioritized. With fit score. In the spreadsheet.
200 target customers from the internet in one week – the systematic AI process - Part 2 of 3
Introduction In article 1, we defined who we are looking for. Now let's go on the hunt.
Who am I—and who is my target audience? How to refine your ideal customer profile using AI in 30 minutes - Part 1 of 3
Introduction Do you know this? You have an offer that works. Customers who are satisfied. A team that's on fire.

