How AI is Reshaping Google Search
Introduction: The End of Traditional Search For decades, Google Search dominated the internet with a simple formula: typ …
Thinking in AI – Why Tools Alone Won’t Trigger a Revolution
After more than a decade in IT and AI, I’ve learned one core lesson: Most companies dramatically underestimate a fundame …
From SEO to GEO – The New Era of Visibility
1. Introduction For decades, SEO has been the cornerstone of digital visibility. Businesses invested heavily in optimizi …
Are you still Googling or already Prompting?
1. Researching Trends and Topics with AI Tools Imagine this: You are sitting at your desk on a sunny morning, a fresh cu …
Shiny object syndrome: the danger of shiny AI
In today's age of technological innovation, many companies fall for the temptation to deploy the latest and shiniest AI …
She’s Stalking Me – and the 5 Tricks I Use to Escape
A cautionary tale from the modern paranoid, with humor, emojis, and just a touch of truth.
What Happens When AI Reads My Mood?
A Personal Encounter with Emotional AI in Advertising I still remember the moment. Late evening, tired, sipping tea, cas …
Effective AI Tools for Small Businesses
Strategies to Boost Efficiency and Competitiveness Small businesses in Germany face a unique set of challenges: limited …
Analyzing the Future of My Industry
1. Approach to Future Analysis 1.1 How to Identify a Topic The first step in any future-oriented analysis is to define t …
