The roles are clear - now they need names. Finding the right contact person is often more difficult in SMEs than in corporations because structures are less transparent. AI helps to draw a picture from public sources and make it usable for the approach.
Functions are derived from the stakeholder map; the search for the people behind them can be systematized. An AI can help to formulate search strategies for professional networks and company pages - without slipping into questionable data collection:
I am looking for the person in the role of [COMPANY
[ROLE, e.g. Head of Purchasing].
Suggest specific search paths (LinkedIn search filter,
terms for the company website, imprint, press area),
with which I can identify this person legally and via public
identify this person legally and via public sources.
Once the person has been found, AI helps to evaluate the public profile - not to screen, but to find a real point of contact:
Here is a public professional profile of a person,
that I would like to address: [INSERT PROFILE TEXT]
Find 3 possible starting points for a relevant initial approach
initial approach (e.g. recent role, shared contribution,
company development).
Avoid platitudes like 'I see you work at X'.
Evaluate which hook is the least interchangeable
comes across.
Every name and title found by AI should be checked before being used - models guess plausibly, but not always correctly. The processing of personal data also requires a clear legal basis in accordance with the GDPR. This care not only provides legal protection; it also prevents the wrong person from being addressed in an embarrassing way.
Conclusion: People can be found via public sources and a clear search strategy - AI speeds this up, but does not replace verification. With the right name and a real hook, the stage is set for the part that decides everything: the first message.
In addition to manual research, we have developed automated processes for you:
bloo.research - Find the right B2B companies in minutes
bloo.radar - Find out what your competition will do next
before they do.
If you not only want to understand AI, but also use it in a structured way in your company, then:
👉 Find out more about our AI training:
https://bloo.school
👉 Find out about our Smart Market Fit offers:
https://bloola.com/smf - The Smart Market Fit course
https://bloola.com/smf-system - The Smart Market Fit system for companies
👉 Or find out more about our consulting and automation solutions:
https://bloola.com
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