The Shifting Landscape of Information Retrieval: AI vs Google Search
Executive Summary The digital information landscape is undergoing its most significant transformation in a generation. F …
Context Engineering: The Key to Unlocking AI's Potential
What is Context Engineering? Context Engineering refers to strategically designing the context (prompt) given to AI mode …
How AI is Reshaping Google Search
Introduction: The End of Traditional Search For decades, Google Search dominated the internet with a simple formula: typ …
Thinking in AI – Why Tools Alone Won’t Trigger a Revolution
After more than a decade in IT and AI, I’ve learned one core lesson: Most companies dramatically underestimate a fundame …
From SEO to GEO – The New Era of Visibility
1. Introduction For decades, SEO has been the cornerstone of digital visibility. Businesses invested heavily in optimizi …
Are you still Googling or already Prompting?
1. Researching Trends and Topics with AI Tools Imagine this: You are sitting at your desk on a sunny morning, a fresh cu …
Shiny object syndrome: the danger of shiny AI
In today's age of technological innovation, many companies fall for the temptation to deploy the latest and shiniest AI …
