By 2025, AI-driven conversations will crown market leaders - and erase the laggards.
Executive Summary: The strategic inflection point for Conversational AI The question of whether an AI chatbot on a compa …
The AI revolution in B2B commerce: Navigating the new frontiers of information, customer behavior, and go-to-market strategy
Executive Summary The business-to-business (B2B) marketing and sales landscape is undergoing a fundamental transformatio …
The Shifting Landscape of Information Retrieval: AI vs Google Search
Executive Summary The digital information landscape is undergoing its most significant transformation in a generation. F …
Context Engineering: The Key to Unlocking AI's Potential
What is Context Engineering? Context Engineering refers to strategically designing the context (prompt) given to AI mode …
How AI is Reshaping Google Search
Introduction: The End of Traditional Search For decades, Google Search dominated the internet with a simple formula: typ …
Thinking in AI – Why Tools Alone Won’t Trigger a Revolution
After more than a decade in IT and AI, I’ve learned one core lesson: Most companies dramatically underestimate a fundame …
From SEO to GEO – The New Era of Visibility
1. Introduction For decades, SEO has been the cornerstone of digital visibility. Businesses invested heavily in optimizi …
