What AI Can Learn About Companies Today (CI-026)
Products, Technologies, Processes, Supply Chains, and Investments Just a few years ago, company research in sales was pr …
Why AI Won't Replace Sales (CI-025)
Instead, it drastically reduces the amount of research required Hardly any other topic is currently the subject of such …
Opportunity Signals - What Signals Indicate Upcoming Projects (CI-024)
A company hires new employees, expands a location, wins a major contract, or launches a new product. Taken on their own, …
Understanding the Language of Business (CI-023)
How websites, job postings, press releases, and product data provide insights into demand Companies rarely post the foll …
Production Processes Reveal Future Investments (CI-022)
Why Processes Are One of the Strongest Indicators for Future Projects A new production facility is rarely built on the v …
Products Reveal Their Suppliers (CI-021)
How to Identify New Target Customers Based on Product Portfolios If you want to know whether a company could be a good c …
Needs, Not Industries (CI-020)
Why Manufacturing Processes Reveal More About Potential Demand Than SIC or NACE Codes Two companies each employ about 25 …
How Modern Companies Identify New Customers (CI-019)
The New Way to Find Target Customers Every day, sales organizations search for new customers.
Why Companies Don't Buy, Even Though They're Interested. (CI-018)
Timing, Priority, and Relevance One of the biggest misconceptions in B2B sales is: Interest leads to a purchase. In prac …
Data is worthless unless it enables decision-making. (CI-017)
Why Data Alone Doesn't Improve Sales We live in the age of data. Companies are investing millions in CRM systems, data w …
