Replacing gut feelings: Using AI to sharpen the ICP

Most sales teams in SMEs know their customers - or so they think. If you ask, the ideal customer profile often sounds li …

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2 min read
Jun 1, 2026 10:15:00 AM

How I Identify the Right Contact Person for 200 Target Customers in 3 Minutes - Part 3 of 3

Introduction You now have 200 qualified target companies. Prioritized. With fit score. In the spreadsheet.

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5 min read
May 18, 2026 6:15:01 AM

200 target customers from the internet in one week – the systematic AI process - Part 2 of 3

Introduction In article 1, we defined who we are looking for. Now let's go on the hunt.

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5 min read
May 17, 2026 2:05:13 AM

Who am I—and who is my target audience? How to refine your ideal customer profile using AI in 30 minutes - Part 1 of 3

Introduction Do you know this? You have an offer that works. Customers who are satisfied. A team that's on fire.

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4 min read
May 16, 2026 6:25:09 PM

AI Masterclass: Creating Personas with AI for More Precise B2B Lead Research

Many B2B companies work with target group descriptions that remain too vague. For example: "IT managers in medium-sized …

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8 min read
Apr 20, 2026 6:45:00 AM

AI Masterclass: Use AI to Brainstorm More Effectively and Think More Deeply

You're sitting in front of an idea, a new offer, a content plan or a strategic decision - and you realize that you're ac …

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8 min read
Apr 14, 2026 12:24:22 PM

AI Masterclass: Systematically Implementing Idea Generation with AI in Your Organization

Many companies want to become more innovative. But in everyday life, this often fails due to the same hurdles: too littl …

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8 min read
Apr 12, 2026 9:00:00 AM

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