AI Masterclass: Systematic Company Research & Lead Generation with AI

1️⃣ Getting started: The real problem

You have a strong offer - but your sales department is flying blind.

You are looking for

• suitable companies
• Relevant contacts
• concrete points of contact

Instead of:

• manual Google searches
• unstructured LinkedIn searches
• Generic outreach messages

Result: a lot of effort, low hit quality.

2️⃣ Why the problem remains

Most people make three typical mistakes:

1. no clear target profile (ICP)

→ "We could be of interest to many"

2. tool overload without a system

→ LinkedIn, Google, Crunchbase - but no logic behind it

3. no intelligent pre-qualification

→ Companies are not really understood

What is missing:

👉 A structured search logic + AI support

3️⃣ The concrete solution: the 4-step lead research framework

I call it:

🔍 AI-supported lead matrix

Stage 1: Define the target company (ICP)

• Industry
• Size
• Maturity level
• Typical problems

Stage 2: Identify companies

• Generate lists
• Scan markets
• Form clusters

Stage 3: Analyze company

• Business model
• Production / processes
• Pain points
• AI potential

Stage 4: Find & evaluate contact persons

• Identify roles
• Understand decision-making levels
• Derive contact strategy

👉 This is exactly where AI comes into play.

4️⃣ Practical example

Initial situation:

A provider of AI automation for manufacturing

Before:

• Random company approach
• Generic emails
• Low conversion

After (with AI workflow):

1. List of 50 suitable production companies
2. Per company:
   • Production structure analyzed
   • Bottlenecks identified
3. Contact person:
   • Production manager
   • Digitization managers
4. Personalized outreach:
   • Reference to specific processes

👉 Result:

Significantly higher response rate + qualified conversations

5️⃣ Steps that can be implemented immediately

1. Clearly define your ICP (max. 5 criteria)
2. Create an initial list of companies (20-50 companies)
3. Use AI for structured analysis
4. Build a lead document:
   • Company
   • Pain points
   • Contact person
5. Develop personalized outreach approaches

🧠 Now the crucial part: Your AI prompts

Here you get directly applicable prompts for OpenAI (ChatGPT), Gemini and Claude.

🔹 1. PROMPT: Identify the target company

For ChatGPT / Claude / Gemini

I offer the following services:
[DESCRIBE YOUR OFFER]

My target customers are:
[INDUSTRY, SIZE, REGION]

Create a list of 30 companies that could be a good fit 
for could be a good fit for my offer.

For each company:
- Name
- sector
- Short description
- Why it could be a good fit

Focus on realistic, existing companies in the 
companies in the DACH region.

🔹 2. PROMPT: In-depth analysis of a company

Analyze the following company:

[COMPANY NAME]

Proceed in a structured manner:

1. business model
2. products / services
3. production or operational processes
4. possible challenges or inefficiencies
5. where AI, automation or my services 
could specifically address

My service:
[YOUR OFFER]

Be specific and practical.

🔹 3. PROMPT: Identify pain points

I work with companies from the following industry:
[INDUSTRY]

Typical services I provide:
[YOUR OFFER]

List me the 10 most likely pain points of these 
companies in terms of:
- Production
- processes
- data
- Efficiency

Formulate them so that I can use them directly in sales 
can use them directly in sales.

🔹 4. PROMPT: Find a contact person

I am analyzing the following company: 
[COMPANY NAME] 
Which roles are typically responsible for: 
- Process optimization 
- Digitalization 
- AI projects 
- Automation 

Give me: 
- specific job title 
- hierarchy level 
- typical goals of these people

🔹 5. PROMPT: Develop a contact strategy

I would like to address the following target person: 
[ROLE, e.g. production manager] 
In this company: [COMPANY] 
My offer: [YOUR OFFER] 
Create: 
1. a personalized outreach strategy 
2. 3 concrete conversation starters 
3. typical objections + suitable answers

🔹 6. PROMPT: Lead scoring

I have identified the following companies: 
[LIST] 
Rate them according to: 
- Fit to my offer 
- Likelihood of need
- Accessibility Give me a prioritization (top 10).

🔹 7. BONUS: Complete workflow in ONE prompt

I offer the following services: 
[OFFER] 
My target group: 
[INDUSTRY / SIZE / REGION] 
Carry out the following process: 
1. identify 20 suitable companies 
2. analyze the top 5 in detail 
3. show concrete pain points 
4. identify suitable contact persons 
5. develop an outreach strategy 
work in a structured and practical way.

6️⃣ Strategic classification

If you don't do this:

• Your sales remain inefficient
• you are approaching the wrong companies
• You lose time and market opportunities

If you do it right:

👉 your sales will be data-driven and scalable

👉 you develop real relevance in the initial contact

👉 you stand out massively from the competition

The truth is:

AI will not only automate processes - it will also redefine sales.

7️⃣ Recommendation

In addition to manual research, we have developed automated processes for you:

bloo.research - Find the right B2B companies in minutes

bloo.bid - Create offers in the time of an espresso.

🚀 Next step

If you not only want to understand AI, but also use it in a structured way in your company, then:

👉 Find out more about our AI training:
https://bloo.school

👉 Find out about our Smart Market Fit offers:
https://bloola.com/smf - The Smart Market Fit course
https://bloola.com/smf-system - The Smart Market Fit system for companies

👉 Or find out more about our consulting and automation solutions:
https://bloola.com