1️⃣ Getting started: The real problem
You have a strong specialist article - with substance, expertise and clear insights.
And yet often... nothing happens afterwards.
The article is on the blog, maybe shared once in the newsletter - and that's it. Yet a single specialist article contains material for 10-30 social posts. But social works according to different rules than technical texts.
Social rewards clarity, focus, story and relevance - not completeness.
And this is exactly where many companies lose time: they try to "simply make the article shorter". This is almost always the wrong approach.
2️⃣ Why the problem remains
Typical mistakes that I see all the time:
- "copy & paste + shorten" → result: tough, too long, too little hook
- Tool overload (Canva, planner, AI tools, templates) → but no process
- No content framework → having to rethink how to get started every time
- Too much technicality, too little benefit → Social readers bounce after 2 seconds
- No format thinking → LinkedIn ≠ Instagram ≠ X ≠ Newsletter teaser
What's missing is not creativity.
What's missing is a repeatable implementation process.
3️⃣ The concrete solution: the 4S framework (Scan → Select → Shape → Ship)
Here is a simple framework that you can use again and again - whether LinkedIn, Instagram, X or newsletter.
1) Scan (scan):
Extract from the article:
- 5 core theses
- 10 strong statements (one-liners)
- 3 examples/stories
- 1 clear recommendation for action
2) Select:
Decide on exactly one thing per post:
- a thesis
- an aha moment
- one mistake
- a mini-framework
- one example
3) Shape:
Bring the content into a social format:
- Hook → Problem → Insight → Example → CTA
- or: Myth → Truth → Consequence → Tip
- or: List → Mini-Case → Question
4) Ship (publish):
Don't produce the perfect post.
Produce a series: 7 posts from 1 article, planned in 30 minutes.
4️⃣ Practical example: Medium-sized B2B service provider
Initial situation:
A consulting company writes a specialist article:
"How companies can safely introduce AI in specialist departments (governance, data, processes)"
Before (manually):
- Article published
- Shared once
- No reuse afterwards
After (AI-supported):
- 12 social posts (LinkedIn)
- 4 Carousel ideas (Instagram/LinkedIn)
- 1 newsletter teaser
- 6 one liners for X
- 3 variants per post (serious, provocative, story-based)
Result:
The article becomes the content source, not the end product.
5️⃣ Immediately actionable steps (in 25 minutes)
- Take your specialist article (or the link/text)
- Copy it into ChatGPT or Gemini
- Let it generate theses + hooks + post ideas for you
- Decide on 7 posts (one week)
- Format them for your target network (e.g. LinkedIn)
- Always include a light interaction at the end (question / opinion prompt)
- Save the best hooks in a "hook library"
Prompts for ChatGPT (copy & paste)
Prompt 1: Turn the technical article into raw post material (extraction)
You are my social media editor for B2B (LinkedIn focus).
Analyze the following professional article and extract:
1) 5 core theses (clear, without jargon)
2) 10 strong one-liners (max. 120 characters)
3) 7 common mistakes/problems that the article addresses
4) 5 practical recommendations for action (as bullet points)
Article:
[INSERT ARTICLE HERE]
Prompt 2: 10 LinkedIn post ideas incl. hook variants
Create 10 LinkedIn post ideas from the following article.
For each idea provide:
- topic (1 sentence)
- 3 hook options (short, concrete, scroll-stopping)
- key message (1 sentence)
- suitable CTA question at the end
Article:
[INSERT ARTICLE HERE]
Target group:
[decision-makers / sales / HR / production / marketing]
Tone:
[serious-pragmatic / provocative / inspiring]
Prompt 3: Write me a finished LinkedIn post (Hook → Value → CTA)
Write a finished LinkedIn post based on this key message:
Key message:
[INSERT 1 THESIS HERE]
Specifications:
- 1200-1800 characters
- short paragraphs, easy to read
- no buzzwords
- 1 mini-example (realistic, medium-sized)
- end with a specific question (CTA)
- 3 suitable hashtags
Optional context:
Industry: [e.g. mechanical engineering / consulting / SaaS]. e.g. mechanical engineering / consulting / SaaS]
Prompt 4: Turn it into a 7-post series (with dramaturgy)
Build a 7-part LinkedIn series (for 7 days) from the following article.
Each post should have its own mini-topic and arouse curiosity about the next one.
For each post:
- Hook (1-2 lines)
- 3-5 key points
- Mini CTA question
- 3 hashtags
Article:
[INSERT ARTICLE HERE]
Prompt 5: Multi-channel (LinkedIn, Instagram, X) from the same source
Create three versions of the same content from the following article:
1) LinkedIn post (1200-1800 characters, with story)
2) Instagram caption (short, emotional, 700-1200 characters)
3) X-thread (6 tweets, max. 280 characters each)
Content focus:
[INSERT FOCUS HERE, e.g. "3 mistakes in AI introduction"]
Article:
[INSERT ARTICLE HERE]
✅ Prompts for Google Gemini (copy & paste)
Gemini is often strong on rephrasing, variations and structure alternatives. These prompts are deliberately written so that Gemini creates good "content packages".
Prompt 1: Content blueprint + format suggestions
Create a social content blueprint from the following technical article.
Need:
- 5 key messages
- 10 hook variants
- 5 format ideas (myth vs truth, list, mini-case, framework, provocation)
- Proposal for a 2-week posting roadmap (10 posts)
Professional article:
[INSERT ARTICLE HERE]
Platform: LinkedIn
Target group: [e.g. management / division managers / team leads]
Tone: clear, pragmatic, implementation-oriented
Prompt 2: "Carousel" concept (for LinkedIn/Instagram)
Turn the following technical article into a carousel concept with 8 slides.
For each slide:
- Slide title (max 6 words)
- 1-2 bullet points
- Short speaker note (what should the slide convey)
At the end:
- Call-to-action slide (question + call to action)
Article:
[INSERT ARTICLE HERE]
Goal: Leads/interest from B2B decision-makers
€Prompt 3: Three tonalities for the same post
Write the same social post in 3 tonalities:
1) serious-analytical
2) direct & provocative
3) story-based & approachable
Basic content (core message):
[INSERT CORE MESSAGE HERE]
Framework:
- Platform: LinkedIn
- 900-1500 characters
- End with a question
Prompt 4: "Hook engine" (50 hook ideas)
Generate 50 different hooks for LinkedIn based on this theme:
Topic:
[INSERT TOPIC/THESIS HERE]
Hook types (distribute evenly):
- surprising number/stat
- controversial statement
- typical misconception
- short story introduction
- direct question
- "If you do X, Y will happen"
Target group:
[INSERT TARGET GROUP HERE]
6️⃣ Strategic classification: Why this is a competitive advantage
When you systematically turn technical articles into social, something crucial happens:
- You build content IP (reusable, scalable)
- You shorten the path from "expertise" → "visibility"
- You get more out of your marketing budget without producing more
- You develop a process system, not creative chaos
Those who don't do this often have the same symptoms:
A lot of knowledge in the company, but little reach, little inbound, little recognition.
🚀 Next step
If you not only want to understand AI, but also use it in a structured way in your company, then:
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https://bloola.com/smf - The Smart Market Fit course
https://bloola.com/smf-system - The Smart Market Fit System for companies
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