AI Masterclass: Detailed persona creation avoids cost traps

1️⃣ Getting started: The real problem

You want to sell AI solutions, further training or digital services - and say:

"Our target group is tradespeople."

That sounds clear. But it's not.

Because:

• A 28-year-old master roofer ticks differently than a 58-year-old HVAC contractor.
• A self-employed electrician has different concerns than an employed foreman.
• A 50+ craftsman thinks differently about AI than a digital native.

Without a precise persona:

• your marketing messages become interchangeable
• your offers do not hit the mark
• your conversion remains low

And this is where AI comes into play.

2️⃣ Why the problem remains

Typical mistakes when creating personas:

❌ Gut feeling instead of data
"I know my customers."

❌ Personas that are too superficial
Age, profession, income - that's it.

❌ No psychological triggers
What keeps this target group awake at night?
What scares them?
What really motivates them?

❌ No systematic use of AI

Many only use ChatGPT or Gemini for:

"Create a persona for tradespeople over 50."

The result: generic, interchangeable, of little strategic use.

The quality does not depend on the tool - but on the process.

3️⃣ The concrete solution: the 4-step persona model with AI

If you want to use AI properly, you need structure.

🔎 The 4-stage persona model

1. Demographic basis
2. Entrepreneurial reality
3. Psychological level
4. Digital & AI maturity level

Now I'll show you how to implement this with Google Gemini and ChatGPT - including a process comparison.

Step 1: Create a persona with Google Gemini

🛠 Procedure with Gemini

Prompt 1 (basic):

Create a detailed persona profile for the 
target group "Craftsmen 50+" in Germany.
Focus: Self-employed or owner of a small business.
Please structure into: Demographics, professional situation,
challenges, goals, attitude towards digitalization,
typical statements.

📌 Observation

Gemini delivers:

• structured answers
• solid demographic estimates
• relatively conservative assumptions
• less psychological depth

The content seems:

• factual
• slightly statistical
• less emotional

🔄 Prompt 2 (deepening)

Now it gets exciting.

Go deeper into the fears, inner resistance and typical 
mindsets of this target group. What unconscious 
concerns about AI and digitalization?

This shows:

• Gemini remains rather rationally
• formulates with restraint
• avoids strong emotional escalation

Step 2: Create a persona with ChatGPT

Now the same procedure with ChatGPT.

🛠 Prompt 1 (basic)

Create a detailed persona profile for 
"Craftsman 50+", self-employed, small business in 
Germany.
Please be very practical and realistic.

📌 Observation

ChatGPT:

• formulates more vividly
• thinks more in everyday situations
• incorporates typical statements
• provides more concrete examples

🔄 Prompt 2 (psychological depth)

What unspoken fears, resistance and typical 
typical thinking errors does this persona have towards AI?

This shows that ChatGPT delivers

• stronger psychological patterns
• typical self-talk
• realistic statements such as
  "That's only for big corporations."
  "I'm too old for that."

The answers are

• more strategically useful for marketing
• clearer in the argumentation

📊 Comparison: Gemini vs ChatGPT

Important:
The tool does not determine quality.
The prompt process decides.

4️⃣ Practical example: AI training for tradespeople 50+

A medium-sized provider of AI training wanted to address skilled trades businesses.

Before

• General AI advertising
• Focus on efficiency
• Technical language
• Hardly any response

AI-supported persona analysis

The following key points were identified with ChatGPT:

Main concerns:

• Skills shortage
• bureaucracy
• Succession
• Time pressure

Internal resistance to AI:

• Fear of loss of control
• "I don't understand the technology"
• "My employees won't go along with it"

Afterwards

Communication was adapted:

Instead of:

"AI increases your process efficiency by 30%."

Now:

"Less paperwork. More time on site.
AI as a digital master in the background."

Conversion rate: significantly increased.

5️⃣ Steps that can be implemented immediately

If you want to apply this yourself:

Step 1

Define your persona very clearly:

• Age
• role
• Company size
• Region

Step 2

Use both tools one after the other:

• Gemini for factual structure
• ChatGPT for psychological depth

Step 3

Ask in-depth questions:

• "What is he thinking but not saying?"
• "Which arguments really convince him?"
• "Which terms repel him?"

Step 4

Create from this:

• Messaging guidelines
• Handling objections
• Offer positioning

6️⃣ Strategic positioning

If you don't develop personas deeply enough

• you burn marketing budget
• you produce irrelevant content
• you remain interchangeable

Especially with target groups like "craftsmen 50+":

They buy:

• Trust
• security
• Relief

Not:

• Technology
• Buzzwords
• Visions of the future

Those who understand this gain market share.

🚀 Next step

If you not only want to understand AI, but also use it in a structured way in your company, then:

👉 Find out more about our AI training:
https://bloo.school

👉 Find out about our Smart Market Fit offers:
https://bloola.com/smf - The Smart Market Fit course
https://bloola.com/smf-system - The Smart Market Fit system for companies

👉 Or find out more about our consulting and automation solutions:
https://bloola.com