AI, IP and a Brilliant PR Stunt: Why It’s Time to Wake Up

1. AI is No Longer a Toy – It Just Got Serious

A single tweet recently sent shockwaves through the creative community: The iconic Studio Ghibli is allegedly sending cease-and-desist letters. The target? An app named Gib, which transforms photos into animations styled like classic Ghibli films.

The accusations? Style theft, trademark infringement, copyright violation.

Ghibli threatens legal action, damages, and removal from app stores.

The internet went wild. And that was exactly the plan.

2. Plot Twist: It Was a PR Stunt – and a Brilliant One

Shortly after the hype, the reveal came: No lawyers involved. No real case.

It was a calculated PR move by gib studio and @tj_littlejohn.

But why did it work so well? Because it hit a raw nerve: Who owns a style?

3. The Real Question: Who Owns a Style?

The Ghibli style is unmistakable. But can a style even be copyrighted?

When does homage turn into theft? AI tools can now mimic any artistic fingerprint within seconds — and that challenges the foundation of the creative industry.

Some call it an IP revolution. Others call it the Wild West of AI.

4. Why We Must Have This Debate NOW

So far, it was just a PR stunt. But the real letters are coming.

And most companies? Not ready at all.

Employees unknowingly cause damage:

• Sensitive data gets fed into open AI tools

• Internal files uploaded to public chatbots

• Uncertified AI platforms automate critical workflows

The result? Data leaks, legal risk, and brand damage.

5. So How Should You Train Your Team?

Do they need to binge YouTube or take costly certifications?

Absolutely not.

What’s needed is a basic understanding for everyone working with data, clients, or software.

The EU AI Act already requires companies to train their employees when using AI systems — including common tools like Microsoft Copilot in Outlook or Teams.

6. The Solution: Focused Training Over Fear

When your team is trained, there’s no reason to fear AI — only opportunities to embrace.

Platforms like bloo.school offer clear, foundational courses that help teams understand what’s safe, what’s smart, and what’s next.

7. Your Move: Is Your Team Ready?

Ask yourself:

• Who in your company interacts with AI?

• Are they trained in copyright, data protection, and responsible AI use?

• Are you using AI responsibly — or just experimenting?

If you’re unsure, it’s time to act.

Because while you’re hesitating, your competitors are gaining ground with AI — increasing automation, improving customer experience, and expanding market share.