Smart Product Advisory – How an E-commerce Leader Increased Conversions by 38%

Smart Product Advisory

General Overview

April 16, 2025

Discover how an e-commerce leader used an AI-powered product and service advisory system to increase conversions by 38% and boost order value by 22%, while enhancing customer satisfaction and sales efficiency

Challenge

An established e-commerce company faced the growing challenge of guiding potential customers through a complex product and service portfolio. The range of available product variations, accessories, and contract options overwhelmed users, leading to decision fatigue and high bounce rates. Moreover, opportunities for up- and cross-selling were often missed, resulting in considerable revenue loss.

Action

To address this, the company implemented an AI-powered product and service advisory engine. This system analyzed real-time behavior and preferences of users to present dynamically tailored recommendations, from product features to contract options and add-ons.

By integrating bloola, the company connected its CRM, product database, and dynamic pricing system into a single, responsive ecosystem. This allowed the system to provide guided product journeys, surface personalized up- and cross-sell options, and present contract details based on customer segmentation. Sales content and product arguments were routed automatically depending on customer behavior.

The solution included:

• Interactive feature exploration

• AI-based up-/cross-selling trigger logic

• Dynamic contract simulations

• Full integration of Bloola for data orchestration and interface linking

Result

The results were measurable and impactful:

• Conversion rates rose by 38% among new and returning visitors.

• Average order value increased by 22% due to relevant cross-selling suggestions.

• Customer satisfaction scores improved markedly thanks to intuitive guidance and reduced search friction.

• Internal sales teams reported faster lead qualification through automated product matching.

The system not only improved top-line growth but also operational efficiency.

Perspective

Looking ahead, the company plans to enhance the system with voice-assistive guidance and embedded video consultations, offering customers even richer, more personalized advisory experiences.

The long-term vision is to establish a fully automated AI-driven journey that intelligently adapts across all digital touchpoints. Expansion to additional product lines and international markets is already in motion.

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