--- title: Are you still Googling or already Prompting? description: Discover how modern AI tools like Perplexity and ChatGPT can revolutionize your research and why medium-sized businesses should invest in intelligent customer interaction now. --- [Digital Change ](https://blog.bloola.com/digital-change) # [Are you still Googling or already Prompting?](https://blog.bloola.com/digital-change/are-you-still-googling-or-already-prompting) Written by [Lars-Thorsten Sudmann](https://blog.bloola.com/digital-change/author/lars-thorsten-sudmann) | Apr 29, 2025 8:36:16 PM ## **1. Researching Trends and Topics with AI Tools** Imagine this: You are sitting at your desk on a sunny morning, a fresh cup of coffee in hand. Your mission: find out which AI services will be in highest demand among medium-sized businesses in 2025. Not long ago, your first instinct would have been to open Google and sift through endless pages of links. Today, there’s a better way: **Prompting**. **What’s the difference?** - **Googling** means typing keywords like “AI trends SMB 2025” and manually combing through countless results, hoping not to miss anything important. - **Prompting** is more like having a conversation with a knowledgeable expert. You ask a specific question – “Which AI services will medium-sized businesses need in 2025 for sales?” – and you immediately receive a structured, summarized answer. No ads, no clutter, just focused knowledge. **Why is prompting becoming more valuable?** In today’s fast-moving world, finding information is easy. **Understanding and applying it correctly** is the real challenge. AI interactions offer: - **Speed**: Get precise answers without wasting time. - **Depth**: Discover connections and insights that traditional search might miss. - Personalisation: Guide the depth and direction of your research by interacting with the AI.     ## **2. Starting Research with Perplexity** Continuing our example: you decide to use **Perplexity** – a smart AI tool that extracts, summarises, and sources information from across the web. #### **First question to Perplexity:** **AI-generated results:** - **Marketing**: AI-powered content generation and predictive campaign analytics. - **Sales**: Intelligent lead qualification and Sales Intelligence systems that identify opportunities early. - **Service**: AI-driven chatbots and self-service portals enabling 24/7 customer support. #### **Deepening the research:** Perplexity highlights industries such as **IT services**, **machinery manufacturing**, **healthcare**, and **logistics** as key players, rapidly integrating AI into their sales processes.     ## **3. Further Research Using ChatGPT** To deepen the insights even further, we turn to **ChatGPT**, using the powerful o3 model, and ask related questions. **Initial question to ChatGPT:** *“Which AI services will medium-sized companies seek in 2025?”*** **Summary of ChatGPT’s response:** - **Marketing**: Customer engagement automation and hyper-personalization. - **Sales**: Real-time customer behavior analysis and smart sales assistants. - **Service**: Advanced chatbots and voice bots that continuously learn and adapt.   **Focusing on intelligent customer interaction:** *“I am particularly interested in intelligent customer interaction (chat- and voice-bots). What should businesses consider?”*** ChatGPT provides crucial advice: - **CRM Integration**: Bots must be able to access and utilize customer data effectively. - **Multilingual capabilities**: Essential for companies operating internationally. - **Self-learning capabilities**: The AI should improve with every interaction.   **Che****cklist for introducing intelligent customer interaction:** 1. Choose a scalable AI chatbot system. 2. Seamlessly integrate it with existing CRM databases. 3. Train employees to work alongside AI systems. 4. Continuously retrain AI models with new data. 5. Establish escalation procedures for complex inquiries.     ## **4. Key Insights** What do you gain from such an AI-supported research journey? **More clarity:** Instead of getting lost in hundreds of links, you gain clear, actionable knowledge within minutes.   **Reliable sources:** Perplexity automatically provides sources for every answer, making it easy to verify and expand your findings.   **Actionable recommendations:** - Combine different AI tools for comprehensive research. - Spend time crafting strong prompts – the better your question, the better the answer. - Use the insights to develop focused strategies and build competitive advantages.     ## **5. Closing Words** **The takeaway:** **Use tools like Perplexity and ChatGPT** as your new research partners. Whether you are gathering initial ideas or diving deep into your specific market segment, AI-supported research brings you **clarity and speed**. **Your next steps:** - Define your key questions. - Start targeted research using modern AI tools. - Prepare for the next phase: identifying the right partners and decision-makers (more on that in our next newsletter). #### Most importantly: Start today. Download our White-paper **5 Steps to Successful AI Adoption**[”](https://lp.bloola.com/5-steps-to-successful-ai-use?hsLang=en).   [View full post](https://blog.bloola.com/digital-change/are-you-still-googling-or-already-prompting) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lars-Thorsten Sudmann" }, "dateModified" : "2025-05-02T20:32:53.096Z", "datePublished" : "2025-04-29T20:36:16Z", "headline" : "Are you still Googling or already Prompting?", "image" : { "@type" : "ImageObject", "height" : 816, "url" : "https://www.bloola.com/hubfs/Blog/digitale-change/Googling-versus-Prompting/googlen-to-prompting.png", "width" : 1456 }, "mainEntityOfPage" : "https://blog.bloola.com/digital-change/are-you-still-googling-or-already-prompting", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 0.0, "url" : "https://www.bloola.com/hubfs/General%20Material/Logos/bloola-logos.svg", "width" : 0.0 }, "name" : "Digitalisation inside Business" } } ```