Digital Change

The 10-minute briefing: Prepared for the initial meeting

Written by Lars-Thorsten Sudmann | Jun 21, 2026 6:30:00 AM

If you go into an appointment unprepared, you burn out your confidence in the first five minutes. Preparation was never the problem - time for preparation was. An AI-supported briefing condenses everything you know about the company and the person you're talking to into half a page in ten minutes.

What belongs in a good briefing

A good briefing is more than just a company summary. It identifies the likely pain points, provides good discovery questions and anticipates objections. It turns information into action:

Prompt - pre-meeting briefing

I have an initial meeting in 30 minutes. Here's what I know 
about the company and the interviewer:
[INSERT INFORMATION]

Create a half-page briefing with:
1. three things I need to know about the company
2. likely pain points related to [OUR
OFFER]
3. five good discovery questions for the conversation
4. two objections that might come up, plus one each
response

Preparing the start of the conversation

The first sentences determine the atmosphere. Instead of starting with your own company presentation, it is worth starting with the other person:

Prompt - formulating the conversation starter

Based on this briefing [BRIEFING]: 
Formulate three possible conversation starters that do NOT
start with our company introduction, but with the
the other person and their situation.
One sentence each that arouses curiosity.

Conclusion: Ten minutes of AI briefing transforms an unprepared meeting into a confident conversation. The information was usually there - it was just never condensed in time. Next up: master objections and systematically follow up.

👉 KI B2B Playbook

This example is from the KI B2B Playbook. Click and download.

👉 Recommendation

In addition to manual research, we have developed automatisms for you:

bloo.research - Find the right B2B companies in minutes

bloo.radar - Find out what your competition will do next
before they do.

🚀 Next step

If you not only want to understand AI, but also use it in a structured way in your company, then:

👉 Find out about our AI training course:
https://bloo.school

👉 Find out about our Smart Market Fit offers:
https://bloola.com/smf - The Smart Market Fit course
https://bloola.com/smf-system - The Smart Market Fit System for companies

👉 Or find out more about our consulting and automation solutions:
https://bloola.com