A sharp ideal customer profile answers the question "Who fits?". It does not answer the question that lies on the sales desk in the morning: "Which company am I calling today?" Between the profile and the telephone receiver lies the research - in SMEs usually a mixture of Google, trade fair business cards and gut feeling.
AI does not change the fact that research is carried out, but how broadly and systematically. The lever with the greatest effect is the targeted search.
Most searches fail because the queries are too unspecific. An AI uses your ICP signals to build precise search queries with operators that target the right companies instead of the first ten SEO-optimized hits:
I am looking for companies with these characteristics:
[INSERT SIGNALS]
Create 8 specific Google search queries with search
operators (site:, intitle:, inurl:, quotation marks,
OR) that specifically find companies with these characteristics in the
DACH region.
For each query, explain in one sentence which signal
it covers.
A search quickly turns into scattered notes. An AI helps to bring the raw hits into a clean, comparable structure - the basis for any subsequent prioritization:
Here are my research results for several companies
(unsorted):
[INSERT NOTES / LINKS / TEXT]
Structure them into a table:
Company | Industry | Size (estimate)| Relevant signal
| source | open question for qualification.
These two steps work great for a handful of companies. With hundreds of target companies, which are also constantly producing new signals, copying and pasting becomes a second full-time job. bloo.research automates precisely this loop - the profile is turned into a verified, up-to-date list of companies instead of a snapshot from last week.
Conclusion: With AI, research goes from search luck to search strategy. If you search for signals in a targeted manner and structure your hits neatly, you've already done half the qualification work. The next article is about what determines the right time: Buying signals.
In addition to manual research, we have developed automated processes for you:
bloo.research - Find the right B2B companies in minutes
bloo.radar - Find out what your competition will do next
before they do.
If you not only want to understand AI, but also use it in a structured way in your company, then:
👉 Find out more about our AI training:
https://bloo.school
👉 Find out about our Smart Market Fit offers:
https://bloola.com/smf - The Smart Market Fit course
https://bloola.com/smf-system - The Smart Market Fit system for companies
👉 Or find out more about our consulting and automation solutions:
https://bloola.com