Podcast about Digital Topics in the Business
In this Podcast we discuss and explain topics about digitalisation, artificial intelligence and more. Enjoy our best practices, ideas, concepts and helpful insights.
All Episodes
The AI revolution in B2B commerce: Navigating the new frontiers of information, customer behavior, and go-to-market strategy
The business-to-business (B2B) marketing and sales landscape is undergoing a fundamental transformation, driven by the rapid integration of artificial intelligence (AI). This Podcast provides an in-depth analysis of this paradigm shift and examines how AI is redefining information gathering and customer behavior. The hosts demonstrates a structural shift from a linear, vendor-driven sales process to a dynamic, AI-powered customer journey. In this new ecosystem, AI acts as the primary research agent for the buyer and simultaneously as the central intelligence engine for the seller.
The Shifting Landscape of Information Retrieval: AI vs Google Search
The Shifting Landscape of Information Retrieval: An Analysis of LLM Traffic and its Impact on Google's Search Dominance The digital information landscape is undergoing its most significant transformation in a generation. For two decades, Google has operated as the undisputed hegemon of search, a utility so deeply embedded in daily life that its brand became a verb. This report provides a comprehensive, data-driven analysis of the first serious challenge to that dominance: the meteoric rise of Large Language Models (LLMs) as a primary tool for information retrieval. While Google's absolute traffic and user numbers remain colossal, a confluence of market data, user behavior studies, and growth trajectory analysis reveals an accelerating paradigm shift that is fundamentally altering how users find information and engage with the digital world.
Are you still Googling or already Prompting?
Imagine this: You are sitting at your desk on a sunny morning, a fresh cup of coffee in hand. Your mission: find out which AI services will be in highest demand among medium-sized businesses in 2025. Not long ago, your first instinct would have been to open Google and sift through endless pages of links. Today, there’s a better way: Prompting.
A Strategic Roadmap for Business Impact
In this episode of "Podcast about Digital Topics in the Business," I dive deep into the strategic adoption of AI in business. AI is transforming industries at a rapid pace, much like the early days of the internet. I explore how businesses can strategically implement AI to avoid being left behind, focusing on high-impact areas like marketing and sales. With insights from sources like "AI Adoption Unleashed," I discuss real-world examples from Amazon, Netflix, and Microsoft, showcasing AI's tangible benefits. From lead scoring to chatbots and predictive audience targeting, I outline practical steps for businesses to harness AI effectively. Join me as I break down the phases of AI adoption, from identifying opportunities to developing pilot projects, ensuring your business stays ahead in the digital landscape.