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The AI revolution in B2B commerce: Navigating the new frontiers of information, customer behavior, and go-to-market strategy

The AI revolution in B2B commerce: Navigating the new frontiers of information, customer behavior, and go-to-market strategy

Podcast about Digital Topics in the Business
• 28 min
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The business-to-business (B2B) marketing and sales landscape is undergoing a fundamental transformation, driven by the rapid integration of artificial intelligence (AI). This Podcast provides an in-depth analysis of this paradigm shift and examines how AI is redefining information gathering and customer behavior. The hosts demonstrates a structural shift from a linear, vendor-driven sales process to a dynamic, AI-powered customer journey. In this new ecosystem, AI acts as the primary research agent for the buyer and simultaneously as the central intelligence engine for the seller.