Podcast about Digital Topics in the Business
In this Podcast we discuss and explain topics about digitalisation, artificial intelligence and more. Enjoy our best practices, ideas, concepts and helpful insights.
All Episodes
The Avant-Garde of Visibility: A Strategic Playbook for Corporate Presence in the Age of Generative AI
In this episode of the Podcast about Digital Topics in the Business, I explore the transformative era of generative AI with a focus on corporate visibility. Drawing insights from the strategic playbook, "The Avant-Garde of Visibility," I discuss how companies can effectively navigate this new landscape where AI-driven search has become the norm. We'll break down the two essential modes of large language models—static pre-training and dynamic real-time knowledge—and how they impact content visibility. You’ll learn actionable strategies for optimizing your digital presence to not just attract human users but to ensure your information is AI-friendly. Join me as we unpack the vital shifts in digital marketing and prepare for the future of AI integration in business.
AI-powered conversational platforms
The question of whether an AI chatbot on a company website still makes sense is obsolete. Given the rapid technological development and changing customer expectations, the key strategic question today is no longer at, rather How An intelligent, deeply integrated conversational AI platform must be implemented to secure and expand competitive advantages. The transformation from simple, rule-based bots to autonomous AI agents marks a fundamental shift. These systems are no longer simply tools for reducing costs, but are evolving into essential drivers of customer experience, revenue generation, and data-driven strategic insights. This report analyzes the strategic imperative, defines the essential technological capabilities for 2025, and outlines a robust framework for implementation, governance, and risk management. Success depends on a clear vision that goes beyond mere automation and recognizes the AI agent as a central component of the digital enterprise architecture.
The AI revolution in B2B commerce: Navigating the new frontiers of information, customer behavior, and go-to-market strategy
The business-to-business (B2B) marketing and sales landscape is undergoing a fundamental transformation, driven by the rapid integration of artificial intelligence (AI). This Podcast provides an in-depth analysis of this paradigm shift and examines how AI is redefining information gathering and customer behavior. The hosts demonstrates a structural shift from a linear, vendor-driven sales process to a dynamic, AI-powered customer journey. In this new ecosystem, AI acts as the primary research agent for the buyer and simultaneously as the central intelligence engine for the seller.
The Shifting Landscape of Information Retrieval: AI vs Google Search
The Shifting Landscape of Information Retrieval: An Analysis of LLM Traffic and its Impact on Google's Search Dominance The digital information landscape is undergoing its most significant transformation in a generation. For two decades, Google has operated as the undisputed hegemon of search, a utility so deeply embedded in daily life that its brand became a verb. This report provides a comprehensive, data-driven analysis of the first serious challenge to that dominance: the meteoric rise of Large Language Models (LLMs) as a primary tool for information retrieval. While Google's absolute traffic and user numbers remain colossal, a confluence of market data, user behavior studies, and growth trajectory analysis reveals an accelerating paradigm shift that is fundamentally altering how users find information and engage with the digital world.